From March 29 to April 1, the "Lanting Calligraphy Collection" sponsored by the Management Committee of Lanting Cultural Tourism Resort of Shaoxing City was launched in Lanting, the millennium calligraphy holy land. Centering on the theme of "universal participation and public sharing", with "Calligraphy +" as the core, the activity integrates various forms such as cultural and business travel exhibition, water fashion show, ancient style reproduction, etc., bringing a calligraphy cultural feast to the public and tourists.

Cultural, business and tourism integration exhibition: New Lanting cultural industry chain

Shaoxing is an important node on the road of Tang poetry in eastern Zhejiang and the birthplace of Lanting Collection, with profound cultural heritage. Lanting Cultural Tourism Resort takes "world-class Lanting IP" as the core, and relies on Lanting Scenic spot to promote the integrated development of calligraphy and cultural industry, and build the life and industrialization chain of calligraphy art. With a total investment of about 890 million yuan, Lanting Chinese Painting and Calligraphy Village project came into being, integrating the thousand-year book rhyme of Lanting Stone Pavilion, the elegant collection legacy of goose pool and the poetry of bamboo forest and water, becoming a bridge connecting tradition and modernity, culture and economy.

In this exhibition, through the four seasons tour lines, ancient village remains, features, cultural and business travel projects and other exhibitions, the outline of Lanting cultural tourism resort "cultural ecological chain" panorama. In the exhibition area, Wangtan green plum wine, Lizhu Orchid cultural creation, Lanting quilting, Pingshui Day cast tea, Jidong Chinese Torreya products and other characteristic products of five towns and streets transform local scenery into cultural IP, highlighting the industrial linkage charm of "one town, one product".

Water fashion Show: From calligraphy to fabric industry convergence

As an important part of the activity, "Keqiao Polite calligraphy XIN" - millennium encounter · water fashion show, with water as a volume, clothing as a poem, relying on the natural landscape of Lanting River, vividly show the innovative vitality and fashion charm of Keqiao textile industry. Keqiao has the world's largest textile distribution center - China Textile City, with a total turnover of 400,987 billion yuan in 2024, an increase of 11.09%.

The whole show centered on the three chapters of "Millennium encounter · the dexterity of calligraphy", "Millennium encounter · the elegance of orchids" and "Millennium encounter · the softness of fabrics", artfully integrated calligraphy and orchid elements, and displayed in clothing, silk scarves and other works. The traditional culture is reborn in the fashion expression, and the Oriental aesthetics is colorful in the modern design, which infuses the new vitality of cultural empowerment for Keqiao Textile.

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Declaration: The content and template of this article are organized from the network, and the copyright belongs to the original author; If there is infringement, please inform in time and contact to delete.