In order to actively respond to the national strategic needs and policy calls, and make good use of the new momentum and new advantages of digital trade to promote the high-quality development of the industry, on December 4, the China Knitting Industry Association joined hands with 1688 into Zhuji hosiery industry Cluster Symposium hosted by the China Knitting Industry Association and the E-commerce branch of the China Knitting Industry Association was held in Zhuji City, Zhejiang Province. More than 20 representative enterprises from the Zhuji sock industry gathered together and put forward their difficulties and problems encountered in the operation process of the e-commerce platform. 1688 teacher Li Xingzuo answered questions for enterprises one by one on the scene and combined with cases vividly provided careful guidance for on-site enterprises how to operate on the 1688 platform.

The purpose of this symposium is to further strengthen the in-depth linkage between the e-commerce platform and the member enterprises of the Association, to more targeted solutions to the practical difficulties of member enterprises in e-commerce, and to promote the healthy growth of sales of their e-commerce channels. The meeting site dry goods continuously, the participants discussed warmly.

At present, global digital trade is booming and has become a new highlight of international trade. In recent years, China's digital trade has developed rapidly, its structure has been continuously optimized, and its international influence has been increasing, which has played a positive role in promoting the steady growth of consumption and promoting the digital transformation of industry.

In the first three quarters of 2024, China's online retail sales reached 10.9 trillion yuan, up 8.6 percent year on year, according to data from the Ministry of Commerce. The action to increase digital consumption has achieved remarkable results, the growth rate of online service consumption is prominent, and the exchange of old for new has become a new growth highlight. In terms of cross-border e-commerce, China's trade cooperation with 30 "Silk Road e-commerce" partner countries has continued to deepen, new trade momentum has been continuously released, and major platforms have established cooperation bases in partner countries, effectively promoting the digitization process of local industries, and further deepening international economic and trade cooperation by accelerating the research and development and application of new technologies.

With its rich styles and diverse materials, knitting products have attracted a large number of consumers on e-commerce platforms. Many knitting enterprises have laid out e-commerce channels, and expanded the sales scope through exquisite picture display, detailed product introduction and live delivery. At the same time, with the help of the big data resources accumulated by the e-commerce platform, knitting enterprises can more accurately grasp the market demand, optimize the product design, production planning and other links, so as to improve operational efficiency and market competitiveness.

The symposium has played a positive role in promoting the building of regional brands of Zhuji hosiery industry, as well as the consolidation and promotion of the status of Zhuji hosiery enterprises in the global industrial chain, supply chain and value chain. China Knitting Industry Association will also continue to do more work in the field of e-commerce, in order to build a good ecology of mutual promotion and coordinated development of large and small enterprises, seek more benefits for member units, contribute more to the industry to further promote the integration of domestic and foreign trade in the digital field, and play a greater role in leading development, creating jobs and international competition.

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